--- title: "Vietnamese Beer Steps Into Fine Dining Through SABECO and the Michelin Guide" description: "SABECO has over 150 years of history in Vietnam’s brewing industry. It is one of the sector’s leading companies in the country and the parent company of brands such as Saigon Beer and Saigon Special." url: https://www.thebeertimes.com/en/vietnamese-beer-fine-dining-sabeco-michelin-guide/ date: 2026-07-02 modified: 2026-07-02 author: "Carlos Uhart M." image: https://www.thebeertimes.com/wp-content/uploads/2026/07/Michelin.jpg categories: ["News"] tags: ["Markets", "News", "Vietnam"] type: post lang: en --- # Vietnamese Beer Steps Into Fine Dining Through SABECO and the Michelin Guide Vietnam is considered the most dynamic culinary market in Southeast Asia, and its national beer brands are advancing in parallel. SABECO, with more than 150 years of history, brings its products to luxury restaurants and maintains four years of collaboration with the Michelin Guide through Saigon Special. ![Michelin](https://www.thebeertimes.com/wp-content/uploads/2026/07/Michelin-300x158.jpg)*Michelin Guide* For decades, Vietnamese beer held a central place in the country’s social life, tied to informal toasts and gatherings among friends. Today, that connection extends into new territory: high-end gastronomy. The context is no coincidence. According to the report *The Future of Food 2026 – Asia Pacific*, Vietnam is considered the most dynamic culinary market in the entire region, opening doors that until recently remained closed to local beer brands. ## A gastronomic market setting the trend Vietnam ranks among the ten leading destinations in Southeast Asia for preference for local cuisine, with 47% support among respondents. That figure places it on par with Japan and ahead of Thailand, two markets with globally recognized culinary cultures. This recognition benefits not only restaurants and chefs: it also expands the stage for the industries that accompany the table, including brewing. The convergence between the country’s gastronomic boom and the maturation of its beverage brands creates an opportunity that SABECO has decided to explore actively. The company holds four brands in its portfolio—Saigon Beer, Saigon Special, 333 Beer, and Lac Viet Beer—and has begun repositioning its presence toward more demanding settings: luxury restaurants and tables meeting international standards. ## SABECO’s strategic shift With over 150 years of history, SABECO is one of the pillars of Vietnam’s brewing industry. Its brands have accompanied generations of consumers, primarily in social and everyday contexts. The move into fine dining represents a repositioning that seeks to project a more sophisticated image without giving up the local character of its products. Patsy Lim, SABECO’s Deputy General Director of Marketing, described the purpose behind this expansion: > The company seeks to have its products reflect the Vietnamese identity and meet the growing expectations of consumers in higher-quality settings. That combination—cultural roots and aspiration toward elevated standards—sums up the direction SABECO is attempting to chart for its brands in the coming years, in a country where demand for higher-end gastronomy is growing rapidly and where consumers seek experiences that blend local identity with excellence in service. ## 4 consecutive years alongside the Michelin Guide The most visible example of this strategy is Saigon Special Beer, which maintains its collaboration with the Michelin Guide for the fourth consecutive year. The presence of the Michelin Guide in Vietnam reflects international interest in the country’s gastronomic scene, and offers the brand a visibility framework that extends beyond the local market. Maintaining that collaboration for four consecutive years indicates that the relationship has moved past the novelty phase and become a stable partnership. For Vietnamese beer, being part of that ecosystem means sharing the table with some of the most acclaimed culinary offerings in the region. It is also a signal that beer brands can aspire to spaces that, in other markets, have historically been reserved for wine or artisanal spirits. ## Frequently Asked Questions (FAQ) ### What beer brands does SABECO produce? SABECO produces four national brands: Saigon Beer, Saigon Special, 333 Beer, and Lac Viet Beer. All of them aim to expand their presence beyond traditional social contexts and enter luxury restaurants and tables meeting international standards. ### How many years has Saigon Special been collaborating with the Michelin Guide? Saigon Special Beer is maintaining its collaboration with the Michelin Guide for the fourth consecutive year. This continuity makes the relationship a stable partnership within the fine dining ecosystem in Vietnam. ### What is Vietnam’s ranking in culinary preference in Southeast Asia? According to the report The Future of Food 2026 – Asia Pacific, Vietnam ranks among the ten leading destinations in the region with 47% preference for local cuisine. That percentage places it on par with Japan and ahead of Thailand. ### How many years of history does SABECO have? SABECO has over 150 years of history in Vietnam’s brewing industry. It is one of the sector’s leading companies in the country and the parent company of brands such as Saigon Beer and Saigon Special. ## Recommended - [Why ChatGPT Talks About Your Beers but Never Links to Your Store](https://www.thebeertimes.com/en/why-chatgpt-talks-about-your-beers-but-never-links-to-your-store/) - [For the First Time in History, Beer Consumption Surpasses Wine in France](https://www.thebeertimes.com/en/beer-consumption-surpasses-wine-france-2025/)