{"id":42306,"date":"2022-09-07T15:33:45","date_gmt":"2022-09-07T19:33:45","guid":{"rendered":"https:\/\/www.thebeertimes.com\/michelob-ultra-10-things-you-should-know-about-the-queen-of-light-beers\/"},"modified":"2022-09-07T15:33:45","modified_gmt":"2022-09-07T19:33:45","slug":"michelob-ultra-10-things-you-should-know-about-the-queen-of-light-beers","status":"publish","type":"post","link":"https:\/\/www.thebeertimes.com\/en\/michelob-ultra-10-things-you-should-know-about-the-queen-of-light-beers\/","title":{"rendered":"Michelob Ultra: 10 Things You Should Know About the Queen of Light Beers"},"content":{"rendered":"<div id=\"thebe-66619448\" class=\"thebe-fuente-preferida-2 thebe-entity-placement\" style=\"margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\" role=\"region\" aria-label=\"Advertisements\"><a href=\"https:\/\/www.google.com\/preferences\/source?q=thebeertimes.com\" target=\"_blank\" aria-label=\"A\u00f1adir como fuente preferida en google\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1.jpg 638w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1-300x60.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" width=\"175\" height=\"127\"  style=\"display: inline-block;\" \/><\/a><\/div><p><a href=\"https:\/\/www.thebeertimes.com\/en\/budweiser-vs-budweiser-century-long-battle-brand-name\/\" target=\"_blank\" rel=\"noopener\">Budweiser<\/a> may be &#8220;the king of beers,&#8221; but paraphrasing a 2019 Bloomberg report, Michelob Ultra is &#8220;the crown jewel.&#8221;<\/p>\n<figure id=\"attachment_23526\" aria-describedby=\"caption-attachment-23526\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23526\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2022\/09\/Michelob-Ultra.jpg\" alt=\"Michelob Ultra\" width=\"600\" height=\"315\" srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2022\/09\/Michelob-Ultra.jpg 600w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2022\/09\/Michelob-Ultra-300x158.jpg 300w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2022\/09\/Michelob-Ultra-114x60.jpg 114w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-23526\" class=\"wp-caption-text\">Michelob Ultra<\/figcaption><\/figure>\n<p>Michelob Ultra strategically responded to consumer demands in the late 1990s. Following the success of Bud Light, Americans were <a href=\"https:\/\/www.thebeertimes.com\/en\/how-many-calories-in-beer-and-how-to-calculate-them\/\" target=\"_blank\" rel=\"noopener\">seeking a beer with fewer carbs and calories<\/a>, yet one that also had a sleek appearance to enjoy after a run.<\/p><div id=\"thebe-3149047610\" class=\"thebe-maridaje-sin-rodes thebe-entity-placement\" style=\"margin-bottom: 40px;margin-left: auto;margin-right: auto;text-align: center;\" role=\"region\" aria-label=\"Advertisements\"><div style=\"background-color: #ffffff; border: 1px solid #ccc; border-radius: 12px; padding: 16px; max-width: 320px; margin: 20px auto; text-align: center; font-family: helvetica, arial, sans-serif;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-45353\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/01\/71vKJFxJDRL._SL1500_-187x300.jpg\" alt=\"\" width=\"125\" height=\"200\" srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/01\/71vKJFxJDRL._SL1500_-187x300.jpg 187w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/01\/71vKJFxJDRL._SL1500_.jpg 312w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/><\/p>\n<p style=\"color: #0000ff; font-weight: bold; margin: 8px 0; line-height: 1.2;\"><a href=\"https:\/\/www.amazon.com\/dp\/B0GF4CFJBL\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 11pt;\">Maridaje de cerveza y marihuana. La ciencia sensorial para el sommelier moderno<\/span><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium fasc-ico-before dashicons-cart\" style=\"background-color: #ffd100; color: #000000;\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.amazon.com\/dp\/B0GF4CFJBL\">Comprar en Amazon<\/a><\/p>\n<\/div>\n<\/div>\n<p>It was Michelob Ultra&#8217;s moment.<\/p>\n<div id=\"thebe-1870424001\" style=\"margin-bottom: 30px;\" role=\"region\" aria-label=\"Advertisements\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><insclass=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-9395258998211551\" data-ad-slot=\"8775458773\" data-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n<h2>Beer for Health-Conscious Drinkers<\/h2>\n<p>After its debut in 2002, Michelob Ultra positioned itself as the new <a href=\"https:\/\/www.thebeertimes.com\/american-light-lager-vs-american-lager-referencias-estilo\/\" target=\"_blank\" rel=\"noopener\">light beer<\/a> for health-conscious drinkers, fitness enthusiasts, and even athletes.<\/p>\n<p>Thanks to marketing efforts and globally recognized sports ambassadors, Michelob Ultra quickly became one of the largest light beer brands in the United States.<\/p>\n<p>Over the years, the Michelob beer family expanded to include four varieties in its portfolio:<\/p>\n<ol>\n<li>Michelob Ultra, the classic light lager.<\/li>\n<li>Michelob Ultra Pure Gold, a light beer made from organic grains.<\/li>\n<li>Amber Max, a reduced-gluten beer.<\/li>\n<li>Michelob Ultra Infusions, a fruit-flavored beer.<\/li>\n<\/ol>\n<h2>10 Things You Should Know About Michelob Ultra<\/h2>\n<p>Additionally, during its latest venture, Michelob Ultra entered the growing <a href=\"https:\/\/www.thebeertimes.com\/en\/what-is-a-hard-seltzer-the-centuries-old-history-and-origin-of-flavored-carbonated-water\/\" target=\"_blank\" rel=\"noopener\">hard seltzer<\/a> market.<\/p>\n<p>However, despite the rise of canned spritzers and <a href=\"https:\/\/www.thebeertimes.com\/estrategias-marketing-para-cervecerias-artesanales\/\" target=\"_blank\" rel=\"noopener\"> the enduring popularity of craft beers<\/a>, the U.S. still favors light beers, with Michelob Ultra leading the way.<\/p>\n<h3>1. Michelob Ultra is the Gatorade of Beer<\/h3>\n<p>For over a decade, Michelob Ultra has been marketed primarily <a href=\"https:\/\/www.thebeertimes.com\/la-cerveza-mata-el-rendimiento-atletico\/\" target=\"_blank\" rel=\"noopener\"> as a sports drink<\/a>, featuring ads with personalities like Lance Armstrong in 2010 and three-time Olympic gold medalist beach volleyball star Kerri Walsh Jennings in 2019.<\/p>\n<h3>Michelob Ultra Was Originally Crafted for Baby Boomers<\/h3>\n<p>The message seems clear: it\u2019s a light beer for young, active, marathon-running types, right? Not so fast. <\/p>\n<p>The young, athletic audience Michelob Ultra enjoys today was accidental, as it was originally launched with a different target in mind: <a href=\"https:\/\/es.wikipedia.org\/wiki\/Baby_boomer\" target=\"_blank\" rel=\"noopener\">Baby Boomers<\/a>.<\/p>\n<p>The brand and its slogan, \u201cLose the carbs. Not the taste,\u201d were designed to resonate with those born between 1946 and 1964 who followed the <a href=\"https:\/\/www.mayoclinic.org\/es-es\/healthy-lifestyle\/weight-loss\/in-depth\/atkins-diet\/art-20048485#:~:text=%C2%BFQu%C3%A9%20es%20la%20dieta%20Atkins,aporte%20de%20prote%C3%ADnas%20y%20grasa.\" target=\"_blank\" rel=\"noopener\">Atkins diet<\/a>.<\/p>\n<h3>3. Michelob Ultra is &#8220;Keto&#8221;<\/h3>\n<p>While the Atkins diet may be outdated, Michelob Ultra drinkers still celebrate its low carb count.<\/p>\n<p>Its latest accolade? Michelob Ultra is keto-friendly. As reported by <a href=\"https:\/\/www.womenshealthmag.com\/food\/a26870062\/michelob-ultra-low-carb-beer\/\" target=\"_blank\" rel=\"noopener\">Women&#8217;s Health <\/a> in March 2019: <\/p>\n<blockquote><p>Michelob Ultra is making keto dieters&#8217;<\/p><\/blockquote>\n<p> dreams come true, particularly with its Infusions line of fruit-flavored light beers.<\/p>\n<blockquote><p>The keto diet requires consuming fewer than 50 net carbs per day (ideally no more than 20) to encourage the body to burn fat for energy, a state called ketosis.<\/p><\/blockquote>\n<p>While this typically rules out beer and fruit, Women&#8217;s Health noted that:<\/p>\n<blockquote><p>Michelob Ultra Infusions offers keto dieters the best of both worlds.<\/p><\/blockquote>\n<h3>Calories and Carbs Matter<\/h3>\n<p>Michelob Ultra keeps its stats low, with its 4.2% <a href=\"https:\/\/www.thebeertimes.com\/abv-vs-abw-cual-es-la-diferencia-en-la-forma-que-medimos-el-contenido-de-alcohol\/\" target=\"_blank\" rel=\"noopener\">ABV<\/a> beer containing just 95 calories per 330 ml serving.<\/p>\n<p>This is fewer calories than almost all its competitors, including Bud Light (110 calories), Coors Light (102 calories), and Miller Lite (96 calories).<\/p><div id=\"thebe-848580752\" class=\"thebe-libros-amazon thebe-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" role=\"region\" aria-label=\"Advertisements\"><div style=\"background-color: #ffffff; border: 1px solid #ccc; border-radius: 12px; padding: 16px; max-width: 320px; margin: 20px auto; text-align: center; font-family: helvetica, arial, sans-serif;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-43340 aligncenter\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-300x300.jpg\" alt=\"Gu\u00eda Pr\u00e1ctica Catar Cerveza Amazon\" width=\"200\" height=\"199\" srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-300x300.jpg 300w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-150x150.jpg 150w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-370x370.jpg 370w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza.jpg 500w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p style=\"color: #0000ff; font-weight: bold; margin: 8px 0; line-height: 1.2;\"><a href=\"https:\/\/amzn.to\/3LddZmQ\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 11pt;\">Gu\u00eda pr\u00e1ctica para catar cerveza: C\u00f3mo apreciar correctamente todas las cervezas del mundo<\/span><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium fasc-ico-before dashicons-cart\" style=\"background-color: #ffd100; color: #000000;\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/amzn.to\/3LddZmQ\">Comprar en Amazon<\/a><\/p>\n<\/div>\n<\/div>\n<p>Additionally, Michelob Ultra has only 2.6 grams of carbs per 330 ml serving, compared to Natural Light and Busch Light, which have 3.2 grams each.<\/p>\n<p>Meanwhile, Michelob Ultra Organic goes even lower, with just 85 calories per 330 ml serving.<\/p>\n<h3>5. Michelob Ultra Remains a Best-Selling Beer<\/h3>\n<p>In 2019, Michelob Ultra became the third best-selling beer brand in the U.S.<\/p>\n<p>Trailing only Bud Light and Coors Light, and surpassing Budweiser and Miller Lite, which previously held the third and fourth spots, respectively.<\/p>\n<h3>6. The Michelob Ultra Family<\/h3>\n<p>There are four varieties of Michelob Ultra in the brand&#8217;s portfolio, with Michelob Ultra &#8220;Superior Light Beer&#8221; being the original version launched in 2002.<\/p>\n<p>But it wasn&#8217;t until 16 years later, in 2018, that Michelob Ultra Pure Gold, an organic version of light beer, was launched, heralded as the first USDA-certified organic beer in the United States.<\/p>\n<p>A little over a year later, the brand launched Michelob Ultra Infusions and Michelob Ultra Amber Max, a gluten-free version of the beer.<\/p>\n<p>Finally, in 2021, the long-awaited Michelob Ultra Hard Seltzer arrived.<\/p>\n<div id=\"thebe-4147234250\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" role=\"region\" aria-label=\"Advertisements\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><insclass=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-9395258998211551\" data-ad-slot=\"1179889612\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<h3>7. Two Main Varieties<\/h3>\n<p>Today, there are two main lines of hard seltzers: a classic collection featuring popular flavors like black cherry and citrus, and an exclusive collection offering more complex flavors like cucumber, lime, and pineapple.<\/p>\n<p>Each Michelob Ultra Hard Seltzer has just 4% ABV and fewer than 90 calories.<\/p>\n<h3>8. Pure Gold is Brewed with Solar Energy<\/h3>\n<p>In 2018, Anheuser-Busch announced its U.S. Sustainability Goals for 2025, focusing on four key areas:<\/p>\n<ol>\n<li>Renewable electricity and carbon reduction.<\/li>\n<li>Water stewardship.<\/li>\n<li>Smart agriculture.<\/li>\n<li>Circular packaging.<\/li>\n<\/ol>\n<p>In 2021, Michelob Ultra Pure Gold became the first beer in the portfolio to be brewed with 100% renewable solar energy.<\/p>\n<div id=\"thebe-3340757111\" style=\"margin-bottom: 30px;\" role=\"region\" aria-label=\"Advertisements\"><div id=\"pf-15242-1\" data-format=\"display\" ><script>window.pubfuturetag = window.pubfuturetag || [];window.pubfuturetag.push({unit: \"683988d268662b3361d8a48f\", id: \"pf-15242-1\"})<\/script><\/div><\/div>\n<h3>9. Michelob Ultra Can Laugh at Itself<\/h3>\n<p>Michelob Ultra sponsored two Super Bowl ads for the first time in 2018, both featuring Chris Pratt.<\/p>\n<p>The first was an &#8220;ironic&#8221; ad showing Pratt &#8220;training&#8221; for his role as a Mich Ultra spokesperson, while the second was a &#8220;real&#8221; ad featuring Pratt alongside golfer Brooks Koepka and surfer Kelly Slater.<\/p>\n<p>Perhaps the most memorable Super Bowl ad was the parody commercial for Michelob Sport, a &#8220;healthy&#8221; light beer aimed at nature lovers who want to be better hikers.<\/p>\n<p style=\"text-align: center;\"><iframe referrerpolicy=\"strict-origin-when-cross-origin\" loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-cQoGwpDBPs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>10. You Can Drink Mich Ultra, But Also Use It<\/h3>\n<p>Michelob Ultra is a long-time sponsor of running and marathon events.<\/p>\n<p>At the 2020 New York City Marathon, Michelob Ultra introduced its own running shoes, made by Newton Running.<\/p>\n<p>And if you\u2019re not into running or stylish sneakers, you can still enjoy <a href=\"https:\/\/open.spotify.com\/user\/hlem9g3lag9syqpii3td67pjr\" target=\"_blank\" rel=\"noopener\">Michelob Ultra\u2019s playlists on Spotify<\/a>.<\/p>\n<div id=\"thebe-2609887929\" class=\"thebe-maridaje-cerveza-marihuana thebe-entity-placement\" role=\"region\" aria-label=\"Advertisements\"><div style=\"background-color: #ffffff; border: 1px solid #ccc; border-radius: 12px; padding: 16px; max-width: 320px; margin: 20px auto; text-align: center; font-family: helvetica, arial, sans-serif;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49643\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/09\/Maridaje-de-Cerveza-y-queso-profesional-300x300.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/09\/Maridaje-de-Cerveza-y-queso-profesional-300x300.jpg 300w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/09\/Maridaje-de-Cerveza-y-queso-profesional-150x150.jpg 150w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/09\/Maridaje-de-Cerveza-y-queso-profesional-370x370.jpg 370w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/09\/Maridaje-de-Cerveza-y-queso-profesional.jpg 500w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p style=\"color: #0000ff; font-weight: bold; margin: 8px 0; line-height: 1.2;\"><a href=\"https:\/\/amzn.to\/4qHemVH\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 11pt;\">Maridaje de cerveza y queso profesional. Ciencia, t\u00e9cnica y sinergia sensorial<\/span><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium fasc-ico-before dashicons-cart\" style=\"background-color: #ffd100; color: #000000;\" target=\"_blank\" rel=\"nofollow\" href=\"\">Comprar en Amazon<\/a><\/p>\n<\/div>\n<\/div><h2>We recommend<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.thebeertimes.com\/en\/dubbel-tripel-quadrupel-the-origin-of-the-names-of-these-traditional-belgian-styles\/\" target=\"_blank\" rel=\"noopener\">Dubbel, Tripel, and Quadrupel? The Origin of the Names of These Traditional Belgian Styles <\/a><\/li>\n<li><a href=\"https:\/\/www.thebeertimes.com\/en\/what-is-a-refractometer-and-how-to-use-it-5-essential-things-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">What is a Refractometer and How to Use It? 5 Essential Things You Need to Know<\/a><\/li>\n<\/ul>\n<div id=\"thebe-3357908979\" class=\"thebe-multiplex-final thebe-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\" role=\"region\" aria-label=\"Advertisements\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><insclass=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-9395258998211551\" data-ad-slot=\"2413980541\" data-ad-format=\"autorelaxed\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>After its debut in 2002, Michelob Ultra positioned itself as the new light beer for health-conscious drinkers, fitness enthusiasts, and even athletes.<\/p>\n","protected":false},"author":1,"featured_media":41025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","footnotes":""},"categories":[21153],"tags":[21285,21286,21288,21289,21205,21287],"class_list":["post-42306","post","type-post","status-publish","format-standard","has-post-thumbnail","category-history","tag-calories","tag-carbs","tag-light-beer","tag-michelob-ultra-en","tag-popular","tag-united-states"],"_links":{"self":[{"href":"https:\/\/www.thebeertimes.com\/en\/wp-json\/wp\/v2\/posts\/42306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebeertimes.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebeertimes.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/en\/wp-json\/wp\/v2\/comments?post=42306"}],"version-history":[{"count":0,"href":"https:\/\/www.thebeertimes.com\/en\/wp-json\/wp\/v2\/posts\/42306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/en\/wp-json\/wp\/v2\/media\/41025"}],"wp:attachment":[{"href":"https:\/\/www.thebeertimes.com\/en\/wp-json\/wp\/v2\/media?parent=42306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebeertimes.com\/en\/wp-json\/wp\/v2\/categories?post=42306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebeertimes.com\/en\/wp-json\/wp\/v2\/tags?post=42306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}