{"id":47915,"date":"2020-07-19T15:45:57","date_gmt":"2020-07-19T19:45:57","guid":{"rendered":"https:\/\/www.thebeertimes.com\/?p=47915"},"modified":"2026-07-12T17:22:38","modified_gmt":"2026-07-12T21:22:38","slug":"goassmass-beer-coca-cola-cocktail-reborn-after-30-years","status":"publish","type":"post","link":"https:\/\/www.thebeertimes.com\/en\/goassmass-beer-coca-cola-cocktail-reborn-after-30-years\/","title":{"rendered":"What is a Goassmass? The Beer and Coke Cocktail That is Reborn After 30 Years"},"content":{"rendered":"
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The combination of beer with Coca-Cola and fruit liquor is a curious German cocktail called Goassmass or Goass, very popular in the 80s and which has resurged with new generations.<\/p>\n

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Goa\u00dfmass Cocktail<\/figcaption><\/figure>\n

To understand the culture around this cocktail, context is important, as Germany is a very large country with regions that present marked differences in lifestyle, customs, and gastronomy.<\/p>\n

The golden age of Goassmass<\/h2>\n

The 70s and 80s witnessed the golden age of this beer and cola soft drink cocktail, almost always seasoned with a good shot of cherry liqueur (Kirsch), a popular mixture among the youth of the time who sought to distance themselves from the customs of the pretentious upper class, being very common in discos and student parties.<\/p>\n

It was ordered in bars without even appearing on the menu and was also heavily consumed at festivals and local events, neighborhood parties, and Stammtisch, a kind of community gathering of people with some common interest, very typical in Munich and its surroundings.<\/p>\n

Origins and Etymology<\/h2>\n

Its concrete birth is not very clear, but it is usually related to the presence of Jesuits in Munich, as in the 18th century, they prepared a lighter and sweeter variant of bock beer, which they baptized as Gais (goat) or Goass in the Bavarian dialect.<\/p>\n

And like many popular products, it is known by various names in different areas; in addition to variants Goassmaass and Goassmaass, the Swabians call it Goissmass, in Upper Franconia it is usually found as Gaassmooss, Bumber or Bumbar appears more in Middle Franconia, and some even call it simply Schwarze (black).<\/p>\n

Recipe and Preparation<\/h2>\n

The recipe is not much of a mystery, although like any cocktail of this type, it admits various proportions and personal touches according to consumer taste.<\/p>\n

A standard mass beer mug of 1-liter capacity is used. The first half is filled with beer, then the soft drink is added, and it is finished with the liqueur.<\/p>\n

The Resurgence<\/h2>\n

The popularity of this peculiar beer cocktail began to decline gradually from the 90s onwards, but it was a couple of years ago that its consumption experienced a notable resurgence.<\/p>

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It is among Bavarian Germans of middle age who have recovered the nostalgic halo of past youth, but this beverage has also acquired an activist nuance, as it is defended as a claim of local tradition and the power of the people.<\/p>\n

Recovering something so popular and local as Goassmass has something symbolic; it is a way to claim one’s own culture, what is indigenous, and to reconnect with a past time.<\/p>\n

A Political Statement<\/h2>\n

Ordering a mug of Goassmass instead of Spritz or any other foreign aperitif that is in fashion is a statement of intent as a protest against the ecological footprint; against the obsession with traveling and taking a plane, something purely local is chosen.<\/p>\n

Current Status<\/h2>\n

The offer of Goassmass is recovering its place in bars, beer gardens, and festivals, but it still has ground to reclaim outside of its regular consumers.<\/p>\n

Frequently Asked Questions (FAQ)<\/h2>\n

What is Goassmass?<\/h3>\n

Goassmass is a German cocktail combining beer, Coca-Cola, and cherry liqueur (Kirsch). It was extremely popular in the 1980s and has recently resurged among middle-aged Bavarians seeking to reclaim local traditions.<\/p>\n

Where does the name come from?<\/h3>\n

The name comes from Gais (goat) or Goass in Bavarian dialect. In the 18th century, Jesuits in Munich prepared a lighter, sweeter variant of Bock beer they called by this name.<\/p>\n

How is Goassmass prepared?<\/h3>\n

Using a standard 1-liter Mass beer mug: fill half with beer, add cola soft drink to about three-quarters, then top with cherry liqueur. The recipe is flexible and can be adjusted to personal taste.<\/p>\n

Why has Goassmass resurged after being popular in the 80s?<\/h3>\n

Middle-aged Bavarians have revived it for nostalgia, but it has also become an activist statement. Drinking Goassmass instead of foreign cocktails like Spritz is a way to claim local culture and protest against excessive travel and ecological footprints.<\/p>\n

Where can you find Goassmass today?<\/h3>\n

Goassmass is becoming available again in bars, beer gardens, and festivals in Bavaria, particularly around Munich and its surrounding regions. However, it remains most popular among its traditional consumer base.<\/p>\n

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