{"id":43173,"date":"2025-05-01T18:09:19","date_gmt":"2025-05-01T22:09:19","guid":{"rendered":"https:\/\/www.thebeertimes.com\/la-revolucion-verde-en-la-cerveza-como-la-sostenibilidad-esta-transformando-la-industria\/"},"modified":"2025-05-01T18:09:19","modified_gmt":"2025-05-01T22:09:19","slug":"a-revolucao-verde-na-cerveja-como-a-sustentabilidade-esta-transformando-a-industria","status":"publish","type":"post","link":"https:\/\/www.thebeertimes.com\/pt-br\/a-revolucao-verde-na-cerveja-como-a-sustentabilidade-esta-transformando-a-industria\/","title":{"rendered":"A revolu\u00e7\u00e3o verde na cerveja: como a sustentabilidade est\u00e1 transformando a ind\u00fastria?"},"content":{"rendered":"<div id=\"thebe-2223532678\" class=\"thebe-antes-del-contenido-3-2 thebe-entity-placement\">\n            <div \n                class=\"elfsight-widget-popup elfsight-widget\" \n                data-elfsight-popup-options=\"%7B%22blocks%22%3A%5B%7B%22id%22%3A%22babc7e96-e195-4da3-a8c5-7072d42f2f5c%22%2C%22type%22%3A%22image%22%2C%22imageFile%22%3A%7B%22type%22%3A%22uploaded%22%2C%22data%22%3A%7B%22name%22%3A%2261fKvUY%2BdpL._SL1500_%22%2C%22url%22%3A%22https%3A%5C%2F%5C%2Fwww.thebeertimes.com%5C%2Fwp-content%5C%2Fuploads%5C%2F2026%5C%2F02%5C%2F61fKvUYdpL._SL1500_.jpg%22%2C%22size%22%3A53499%2C%22type%22%3A%22image%22%2C%22extension%22%3A%22jpeg%22%2C%22width%22%3A940%2C%22height%22%3A1500%2C%22ext%22%3A%22jpeg%22%7D%7D%2C%22imageScale%22%3A60%7D%2C%7B%22id%22%3A%226689e0da-ab1d-42a0-ac83-457ff13f91dd%22%2C%22type%22%3A%22button%22%2C%22buttonText%22%3A%22Comprar%20na%20AMAZON%22%2C%22buttonAction%22%3A%22redirect%22%2C%22buttonStyle%22%3A%22filled%22%2C%22buttonShape%22%3A%22rectangle%22%2C%22buttonColor%22%3A%22rgb%28255%2C%2038%2C%2067%29%22%2C%22buttonFontSize%22%3A16%2C%22label%22%3A%22Button%22%2C%22buttonUrl%22%3A%22https%3A%5C%2F%5C%2Fwww.amazon.com%5C%2Fdp%5C%2FB0GDGJJWD2%22%7D%5D%2C%22layout%22%3A%22modal%22%2C%22width%22%3A500%2C%22popupBlocksAlignment%22%3A%22center%22%2C%22popupShape%22%3A%22rounded%22%2C%22popupBackgroundColor%22%3A%22rgb%28255%2C%20255%2C%20255%29%22%2C%22popupBackgroundImage%22%3Anull%2C%22popupBackgroundImageOverlayColor%22%3A%22%22%2C%22overlayVisible%22%3Atrue%2C%22overlayClose%22%3Atrue%2C%22overlayBackgroundColor%22%3A%22rgba%2817%2C%2017%2C%2017%2C%200.7%29%22%2C%22overlayBackgroundImage%22%3Anull%2C%22overlayBackgroundImageOverlayColor%22%3A%22%22%2C%22closeButtonVisible%22%3Atrue%2C%22closeButtonColor%22%3A%22rgba%2817%2C%2017%2C%2017%2C%200.7%29%22%2C%22triggerPageLoadEnabled%22%3Afalse%2C%22triggerTimeOnPageEnabled%22%3Afalse%2C%22triggerTimeOnPageDuration%22%3A30%2C%22triggerScrollEnabled%22%3Atrue%2C%22triggerScrollPosition%22%3A25%2C%22triggerScrollToElementEnabled%22%3Afalse%2C%22triggerScrollToElementId%22%3Anull%2C%22triggerClickEnabled%22%3Afalse%2C%22triggerClickElementId%22%3Anull%2C%22triggerExitIntentEnabled%22%3Afalse%2C%22displayFrequency%22%3A%22everytime%22%2C%22displayPages%22%3A%22allPages%22%2C%22displayExcludedPages%22%3A%5B%5D%2C%22displaySpecificPages%22%3A%5B%5D%2C%22displayDevices%22%3A%5B%22desktop%22%2C%22tablet%22%2C%22mobile%22%5D%2C%22widgetId%22%3A%225%22%7D\" \n                data-elfsight-popup-version=\"1.0.0\"\n                data-elfsight-widget-id=\"elfsight-popup-5\">\n            <\/div>\n            <\/div><div id=\"thebe-1961937687\" class=\"thebe-fuente-preferida-2 thebe-entity-placement\" style=\"margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/www.google.com\/preferences\/source?q=thebeertimes.com\" target=\"_blank\" aria-label=\"A\u00f1adir como fuente preferida en google\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1.jpg 638w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1-300x60.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" width=\"175\" height=\"127\"  style=\"display: inline-block;\" \/><\/a><\/div><p>Em um contexto de crescente urg\u00eancia clim\u00e1tica e press\u00e3o regulat\u00f3ria, a ind\u00fastria cervejeira, tradicionalmente vista como uma atividade intensiva no uso de recursos, est\u00e1 protagonizando uma transforma\u00e7\u00e3o sem precedentes rumo \u00e0 sustentabilidade.<\/p>\n<figure id=\"attachment_43164\" aria-describedby=\"caption-attachment-43164\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-43164 size-full\" title=\"A revolu\u00e7\u00e3o verde na cerveja\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/La-revolucion-verde-en-la-cerveza.jpg\" alt=\"A revolu\u00e7\u00e3o verde na cerveja\" width=\"600\" height=\"315\" srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/La-revolucion-verde-en-la-cerveza.jpg 600w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/La-revolucion-verde-en-la-cerveza-300x158.jpg 300w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/La-revolucion-verde-en-la-cerveza-114x60.jpg 114w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-43164\" class=\"wp-caption-text\">A revolu\u00e7\u00e3o verde na cerveja<\/figcaption><\/figure>\n<p>Com metas ambiciosas para 2025, como o uso de 100% de energia renov\u00e1vel e a elimina\u00e7\u00e3o total de res\u00edduos, o setor se posiciona como exemplo de como inova\u00e7\u00e3o, responsabilidade ambiental e compromisso empresarial podem andar juntos.<\/p>\n\n<h2>Zero res\u00edduos e 100% energia renov\u00e1vel<\/h2>\n<p>A <a href=\"https:\/\/www.thebeertimes.com\/es\/10-estrategias-para-implementar-la-sostenibilidad-en-eventos-cerveceros\/\">sustentabilidade j\u00e1 n\u00e3o \u00e9 opcional<\/a>, mas uma necessidade. Na Europa, especialmente na Espanha, o setor cervejeiro tra\u00e7ou um roteiro para alcan\u00e7ar a neutralidade clim\u00e1tica, com foco especial na redu\u00e7\u00e3o de res\u00edduos e uso exclusivo de energias limpas.<\/p>\n<p>Embora atualmente apenas 10% da energia t\u00e9rmica venha de fontes renov\u00e1veis, o impulso para mudan\u00e7a \u00e9 evidente.<\/p>\n<div id=\"thebe-2304283226\" style=\"margin-bottom: 30px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-9395258998211551\" \ndata-ad-slot=\"8775458773\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>Empresas como a Heineken Espanha reduziram suas emiss\u00f5es de CO\u2082 em 50% desde 2018, atingindo 55% de energia renov\u00e1vel na produ\u00e7\u00e3o, com meta de chegar a 100% at\u00e9 2040.<\/p>\n<p>Esses avan\u00e7os alinham-se com pol\u00edticas da Uni\u00e3o Europeia, que estabeleceu metas vinculantes como redu\u00e7\u00e3o de 55% nas emiss\u00f5es de gases de efeito estufa at\u00e9 2030 e neutralidade de carbono at\u00e9 2050.<\/p>\n<p>Tais exig\u00eancias for\u00e7aram toda a ind\u00fastria a repensar processos produtivos e <a href=\"https:\/\/www.thebeertimes.com\/es\/blockchain-en-la-industria-cervecera-transformando-la-sostenibilidad-y-eficiencia\/\">adotar tecnologias mais limpas e eficientes<\/a>.<\/p>\n<h2>Sustentabilidade em toda a cadeia de valor<\/h2>\n<p>A sustentabilidade n\u00e3o come\u00e7a na f\u00e1brica, mas muito antes. Grandes grupos como AB InBev implementaram programas integrais para garantir pr\u00e1ticas agr\u00edcolas sustent\u00e1veis, proteger fontes de \u00e1gua e promover uso eficiente de recursos &#8211; desde o cultivo de cevada e l\u00fapulo at\u00e9 o produto final.<\/p>\n<p>Em regi\u00f5es como M\u00e9xico e Am\u00e9rica Latina, por exemplo, j\u00e1 se alcan\u00e7ou alto percentual de energia renov\u00e1vel, enquanto avan\u00e7os continuam na redu\u00e7\u00e3o da pegada de carbono nas fases de distribui\u00e7\u00e3o e comercializa\u00e7\u00e3o.<\/p>\n<h2>Motores da economia circular<\/h2>\n<p>Um pilar dessa transforma\u00e7\u00e3o \u00e9 o ecodesign de embalagens para facilitar reutiliza\u00e7\u00e3o e reciclagem. Na Espanha, cerca de 80% da cerveja servida em bares j\u00e1 vem em embalagens reutiliz\u00e1veis.<\/p><div id=\"thebe-1493444405\" class=\"thebe-libros-amazon thebe-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><div style=\"background-color: #ffffff; border: 1px solid #ccc; border-radius: 12px; padding: 16px; max-width: 320px; margin: 20px auto; text-align: center; font-family: helvetica, arial, sans-serif;\">\n<p><a href=\"https:\/\/amzn.to\/3LddZmQ\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-43340 aligncenter\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-300x300.jpg\" alt=\"Gu\u00eda Pr\u00e1ctica Catar Cerveza Amazon\" width=\"200\" height=\"199\" srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-300x300.jpg 300w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-150x150.jpg 150w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-370x370.jpg 370w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza.jpg 500w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p style=\"color: #0000ff; font-weight: bold; margin: 8px 0; line-height: 1.2;\"><a href=\"https:\/\/amzn.to\/3LddZmQ\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 11pt;\">Gu\u00eda pr\u00e1ctica para catar cerveza: C\u00f3mo apreciar correctamente todas las cervezas del mundo<\/span><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium fasc-ico-before dashicons-cart\" style=\"background-color: #ff9900; color: #000000;\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/amzn.to\/3LddZmQ\">Comprar en Amazon<\/a><\/p>\n<\/div>\n<\/div>\n<p>Isso n\u00e3o s\u00f3 reduz gera\u00e7\u00e3o de res\u00edduos, como contribui ativamente para uma economia circular. Paralelamente, cervejarias investem em tecnologias de captura e reutiliza\u00e7\u00e3o de CO\u2082, filtra\u00e7\u00e3o avan\u00e7ada e sistemas para otimizar consumo energ\u00e9tico.<\/p>\n<p>Al\u00e9m disso, focam na efici\u00eancia h\u00eddrica &#8211; crucial considerando que \u00e1gua representa mais de 90% da composi\u00e7\u00e3o da cerveja. Tratamento de efluentes e redu\u00e7\u00e3o do consumo j\u00e1 s\u00e3o pr\u00e1ticas padr\u00e3o em instala\u00e7\u00f5es modernas.<\/p>\n<h2>Compromisso social e intersetorial<\/h2>\n<p>Al\u00e9m dos aspectos t\u00e9cnicos, a mudan\u00e7a rumo a uma ind\u00fastria cervejeira mais sustent\u00e1vel envolve compromisso social.<\/p>\n<p>Muitas empresas estabeleceram parcerias com agricultores, comunidades locais e ONGs ambientais para fomentar pr\u00e1ticas sustent\u00e1veis e garantir impacto positivo em suas \u00e1reas de atua\u00e7\u00e3o.<\/p>\n<p>O enfoque n\u00e3o apenas mitiga impactos ambientais, mas promove um modelo de neg\u00f3cios respons\u00e1vel e resiliente diante dos desafios clim\u00e1ticos e econ\u00f4micos futuros.<\/p>\n<div id=\"thebe-4237703071\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-9395258998211551\" \ndata-ad-slot=\"1179889612\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<h2>Uma ind\u00fastria verde<\/h2>\n<p>O caso da ind\u00fastria cervejeira \u00e9 revelador. Tradicionalmente s\u00edmbolo de lazer e consumo massivo, conseguiu reformular seu papel na sociedade atual com uma abordagem cr\u00edtica e transformadora.<\/p>\n<p>Sua aposta na sustentabilidade n\u00e3o \u00e9 apenas resposta a regulamenta\u00e7\u00f5es, mas demonstra\u00e7\u00e3o de que empresas do setor podem e devem liderar mudan\u00e7as.<\/p>\n<p>O verdadeiro valor dessas iniciativas est\u00e1 em inspirar outros setores, provar que rentabilidade e responsabilidade ambiental n\u00e3o s\u00e3o opostos, e oferecer um modelo replic\u00e1vel de transi\u00e7\u00e3o ecol\u00f3gica.<\/p>\n<p>Se a cerveja &#8211; bebida milenar com profundas ra\u00edzes culturais &#8211; pode se tornar mais verde, por que n\u00e3o outros produtos do nosso cotidiano?<\/p>\n<p>A sustentabilidade deixou de ser um brinde vazio. Hoje \u00e9 um compromisso s\u00e9rio e transformador no qual a ind\u00fastria cervejeira est\u00e1 investindo com for\u00e7a para esse futuro.<\/p>\n<div id=\"thebe-401989138\" style=\"margin-bottom: 30px;\"><div id=\"pf-15242-1\" data-format=\"display\" ><script>window.pubfuturetag = window.pubfuturetag || [];window.pubfuturetag.push({unit: \"683988d268662b3361d8a48f\", id: \"pf-15242-1\"})<\/script><\/div><\/div>\n<h2>Refer\u00eancias<\/h2>\n<ol>\n<li>Heineken Espanha produz cervejas com metade das emiss\u00f5es de 2018. Intereconom\u00eda. <a href=\"https:\/\/intereconomia.com\/noticia\/heineken-espana-elabora-sus-cervezas-con-la-mitad-de-emisiones-que-en-2018-abril-2025-20250422-1339\/\" target=\"_new\" rel=\"noopener noreferrer\">intereconomia.com<\/a><\/li>\n<li>El Mundo. ILC: primeira unidade da AB-InBev a produzir com 100% de energias renov\u00e1veis. <a href=\"https:\/\/diario.elmundo.sv\/economia\/ilc-la-primera-de-ab-inbev-en-producir-con-un-100-de-energias-renovables\" target=\"_new\" rel=\"noopener noreferrer\">diario.elmundo.sv<\/a><\/li>\n<li>Sustentabilidade ambiental. <a href=\"https:\/\/www.heinekenespana.es\/sostenibilidad-responsabilidad\/sostenibilidad-medioambiental\" target=\"_new\" rel=\"noopener noreferrer\">www.heinekenespana.es<\/a><\/li>\n<\/ol>\n<h2>Recomendamos<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.thebeertimes.com\/es\/pt-br\/consumo-de-cerveza-e-saude-da-prostata-o-que-diz-a-ciencia\/\" target=\"_blank\" rel=\"nofollow noopener\">Consumo de cerveja e sa\u00fade da pr\u00f3stata: Uma an\u00e1lise da evid\u00eancia cient\u00edfica<\/a><\/li>\n<li><a href=\"https:\/\/www.thebeertimes.com\/es\/mercado-global-de-la-kombucha\/\" target=\"_blank\" rel=\"noopener\">Mercado global de kombucha pode superar US$ 11 bilh\u00f5es at\u00e9 2030<\/a><\/li>\n<\/ul><div id=\"thebe-1745225553\" class=\"thebe-adsterra-300-x-250 thebe-entity-placement\" style=\"margin-top: 15px;margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-9395258998211551\" \ndata-ad-slot=\"1930811761\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Em um contexto de crescente urg\u00eancia clim\u00e1tica e press\u00e3o regulat\u00f3ria, a ind\u00fastria cervejeira, tradicionalmente vista como uma atividade intensiva no uso de recursos, est\u00e1 passando por uma transforma\u00e7\u00e3o sem precedentes rumo \u00e0 sustentabilidade.<\/p>\n","protected":false},"author":1,"featured_media":43166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","ai_generated_summary":"","footnotes":""},"categories":[21145],"tags":[21471,21228,21175,21208,21236],"class_list":["post-43173","post","type-post","status-publish","format-standard","has-post-thumbnail","category-opiniao","tag-industria-pt-br","tag-mudancas-climaticas","tag-negocios-pt-br","tag-opiniao","tag-sustentabilidade","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/posts\/43173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/comments?post=43173"}],"version-history":[{"count":0,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/posts\/43173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/media\/43166"}],"wp:attachment":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/media?parent=43173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/categories?post=43173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/tags?post=43173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}