{"id":43249,"date":"2025-05-12T21:22:40","date_gmt":"2025-05-13T01:22:40","guid":{"rendered":"https:\/\/www.thebeertimes.com\/la-recesion-cervecera-artesanal-argentina\/"},"modified":"2025-05-12T21:22:40","modified_gmt":"2025-05-13T01:22:40","slug":"a-recessao-da-cerveja-artesanal-na-argentina","status":"publish","type":"post","link":"https:\/\/www.thebeertimes.com\/pt-br\/a-recessao-da-cerveja-artesanal-na-argentina\/","title":{"rendered":"A recess\u00e3o da cerveja artesanal na Argentina: por que o consumo caiu 30%?"},"content":{"rendered":"<div id=\"thebe-1370348474\" class=\"thebe-antes-del-contenido-3-2 thebe-entity-placement\">\n            <div \n                class=\"elfsight-widget-popup elfsight-widget\" \n                data-elfsight-popup-options=\"%7B%22blocks%22%3A%5B%7B%22id%22%3A%22babc7e96-e195-4da3-a8c5-7072d42f2f5c%22%2C%22type%22%3A%22image%22%2C%22imageFile%22%3A%7B%22type%22%3A%22uploaded%22%2C%22data%22%3A%7B%22name%22%3A%2261fKvUY%2BdpL._SL1500_%22%2C%22url%22%3A%22https%3A%5C%2F%5C%2Fwww.thebeertimes.com%5C%2Fwp-content%5C%2Fuploads%5C%2F2026%5C%2F02%5C%2F61fKvUYdpL._SL1500_.jpg%22%2C%22size%22%3A53499%2C%22type%22%3A%22image%22%2C%22extension%22%3A%22jpeg%22%2C%22width%22%3A940%2C%22height%22%3A1500%2C%22ext%22%3A%22jpeg%22%7D%7D%2C%22imageScale%22%3A60%7D%2C%7B%22id%22%3A%226689e0da-ab1d-42a0-ac83-457ff13f91dd%22%2C%22type%22%3A%22button%22%2C%22buttonText%22%3A%22Comprar%20na%20AMAZON%22%2C%22buttonAction%22%3A%22redirect%22%2C%22buttonStyle%22%3A%22filled%22%2C%22buttonShape%22%3A%22rectangle%22%2C%22buttonColor%22%3A%22rgb%28255%2C%2038%2C%2067%29%22%2C%22buttonFontSize%22%3A16%2C%22label%22%3A%22Button%22%2C%22buttonUrl%22%3A%22https%3A%5C%2F%5C%2Fwww.amazon.com%5C%2Fdp%5C%2FB0GDGJJWD2%22%7D%5D%2C%22layout%22%3A%22modal%22%2C%22width%22%3A500%2C%22popupBlocksAlignment%22%3A%22center%22%2C%22popupShape%22%3A%22rounded%22%2C%22popupBackgroundColor%22%3A%22rgb%28255%2C%20255%2C%20255%29%22%2C%22popupBackgroundImage%22%3Anull%2C%22popupBackgroundImageOverlayColor%22%3A%22%22%2C%22overlayVisible%22%3Atrue%2C%22overlayClose%22%3Atrue%2C%22overlayBackgroundColor%22%3A%22rgba%2817%2C%2017%2C%2017%2C%200.7%29%22%2C%22overlayBackgroundImage%22%3Anull%2C%22overlayBackgroundImageOverlayColor%22%3A%22%22%2C%22closeButtonVisible%22%3Atrue%2C%22closeButtonColor%22%3A%22rgba%2817%2C%2017%2C%2017%2C%200.7%29%22%2C%22triggerPageLoadEnabled%22%3Afalse%2C%22triggerTimeOnPageEnabled%22%3Afalse%2C%22triggerTimeOnPageDuration%22%3A30%2C%22triggerScrollEnabled%22%3Atrue%2C%22triggerScrollPosition%22%3A25%2C%22triggerScrollToElementEnabled%22%3Afalse%2C%22triggerScrollToElementId%22%3Anull%2C%22triggerClickEnabled%22%3Afalse%2C%22triggerClickElementId%22%3Anull%2C%22triggerExitIntentEnabled%22%3Afalse%2C%22displayFrequency%22%3A%22everytime%22%2C%22displayPages%22%3A%22allPages%22%2C%22displayExcludedPages%22%3A%5B%5D%2C%22displaySpecificPages%22%3A%5B%5D%2C%22displayDevices%22%3A%5B%22desktop%22%2C%22tablet%22%2C%22mobile%22%5D%2C%22widgetId%22%3A%225%22%7D\" \n                data-elfsight-popup-version=\"1.0.0\"\n                data-elfsight-widget-id=\"elfsight-popup-5\">\n            <\/div>\n            <\/div><div id=\"thebe-3919380080\" class=\"thebe-fuente-preferida-2 thebe-entity-placement\" style=\"margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/www.google.com\/preferences\/source?q=thebeertimes.com\" target=\"_blank\" aria-label=\"A\u00f1adir como fuente preferida en google\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1.jpg 638w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1-300x60.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" width=\"175\" height=\"127\"  style=\"display: inline-block;\" \/><\/a><\/div><p>O setor de cerveja artesanal na Argentina est\u00e1 passando por uma fase de transforma\u00e7\u00e3o marcada por uma forte queda no consumo, mudan\u00e7as nas prefer\u00eancias do p\u00fablico e um contexto econ\u00f4mico desafiador.<\/p>\n<figure id=\"attachment_18954\" aria-describedby=\"caption-attachment-18954\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18954 size-full\" title=\"A recess\u00e3o cervejeira artesanal argentina\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2016\/10\/Argentina.jpg\" alt=\"A recess\u00e3o cervejeira artesanal argentina\" width=\"600\" height=\"315\" srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2016\/10\/Argentina.jpg 600w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2016\/10\/Argentina-300x158.jpg 300w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2016\/10\/Argentina-114x60.jpg 114w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-18954\" class=\"wp-caption-text\">A recess\u00e3o cervejeira artesanal argentina<\/figcaption><\/figure>\n<p>Segundo especialistas locais como <a href=\"https:\/\/www.thebeertimes.com\/6-claves-reconocer-una-buena-cerveza\/\">Mart\u00edn Boan<\/a> (Bierlife), Eduardo Page (Hormiga Negra) e Rulo Bustillo (Jabalina), consultados em um artigo publicado pelo <a href=\"https:\/\/www.ambito.com\/lifestyle\/cervezas-artesanales-el-consumo-cayo-30-pero-las-rubias-clasicas-resisten-bares-y-latas-n6144205\" target=\"_blank\" rel=\"nofollow noopener\">\u00c1mbito<\/a>, a retra\u00e7\u00e3o do mercado gira em torno de 30% nos \u00faltimos 18 meses, afetando especialmente os estilos mais complexos e caros.<\/p>\n<div id=\"thebe-855635574\" style=\"margin-bottom: 30px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-9395258998211551\" \ndata-ad-slot=\"8775458773\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n<h2>O retorno das loiras cl\u00e1ssicas<\/h2>\n<p>\u00c0 medida que o consumidor se torna mais seletivo e busca cuidar do bolso, estilos suaves e acess\u00edveis como Blonde Ale, Golden Ale e <a href=\"https:\/\/www.thebeertimes.com\/pilsner-checa-vs-pilsner-alemana-referencias-de-estilo\/\" target=\"_blank\" rel=\"noopener\">Pilsner<\/a> recuperaram protagonismo.<\/p>\n<p>Esses estilos de baixa gradua\u00e7\u00e3o alco\u00f3lica, menor amargor e alta &#8220;tomabilidade&#8221; est\u00e3o substituindo variedades mais lupuladas como IPA e Hazy, que em anos anteriores eram sin\u00f4nimo de tend\u00eancia.<\/p>\n<p>Essa reconfigura\u00e7\u00e3o de prefer\u00eancias responde tanto ao gosto quanto \u00e0 economia. Com pre\u00e7os que partem de AR$4.400 (US$3,5) por copo e podem superar AR$6.000 (US$4,8) nos estilos mais elaborados, a escolha da cerveja j\u00e1 n\u00e3o \u00e9 apenas uma quest\u00e3o de paladar, mas tamb\u00e9m de necessidade.<\/p>\n<p>Os bares continuam sendo o principal canal de venda, com forte presen\u00e7a de cerveja de barril, embora alguns produtores tenham encontrado al\u00edvio na venda em latas de 473 ml para lojas especializadas.<\/p>\n<h2>Produ\u00e7\u00e3o e demanda em ajuste<\/h2>\n<p>Diante da queda na demanda, muitos produtores optaram por <a href=\"https:\/\/www.thebeertimes.com\/como-disenar-una-receta-de-cerveza-artesanal-paso-a-paso\/\" target=\"_blank\" rel=\"noopener\">reformular suas receitas<\/a>, reduzir a intensidade do sabor ou diminuir a <a href=\"https:\/\/www.thebeertimes.com\/abv-vs-abw-cual-es-la-diferencia-en-la-forma-que-medimos-el-contenido-de-alcohol\/\" target=\"_blank\" rel=\"noopener\">gradua\u00e7\u00e3o alco\u00f3lica<\/a> para n\u00e3o encarecer o produto final.<\/p>\n<p>Al\u00e9m disso, os <a href=\"https:\/\/www.thebeertimes.com\/pt-br\/tipos-de-cerveja-origem-e-estilos\/\" target=\"_blank\" rel=\"noopener\">estilos de cerveja<\/a> com maior volume de venda permitem manter a atividade sem depender exclusivamente de um nicho.<\/p><div id=\"thebe-1591387524\" class=\"thebe-libros-amazon thebe-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><div style=\"background-color: #ffffff; border: 1px solid #ccc; border-radius: 12px; padding: 16px; max-width: 320px; margin: 20px auto; text-align: center; font-family: helvetica, arial, sans-serif;\">\n<p><a href=\"https:\/\/amzn.to\/3LddZmQ\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-43340 aligncenter\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-300x300.jpg\" alt=\"Gu\u00eda Pr\u00e1ctica Catar Cerveza Amazon\" width=\"200\" height=\"199\" srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-300x300.jpg 300w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-150x150.jpg 150w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-370x370.jpg 370w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza.jpg 500w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p style=\"color: #0000ff; font-weight: bold; margin: 8px 0; line-height: 1.2;\"><a href=\"https:\/\/amzn.to\/3LddZmQ\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 11pt;\">Gu\u00eda pr\u00e1ctica para catar cerveza: C\u00f3mo apreciar correctamente todas las cervezas del mundo<\/span><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium fasc-ico-before dashicons-cart\" style=\"background-color: #ff9900; color: #000000;\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/amzn.to\/3LddZmQ\">Comprar en Amazon<\/a><\/p>\n<\/div>\n<\/div>\n<p>A mudan\u00e7a tamb\u00e9m teve um efeito na din\u00e2mica do mercado. Enquanto algumas marcas s\u00e3o obrigadas a fechar ou se reinventar, outras surgem com propostas centradas na qualidade, inova\u00e7\u00e3o moderada e uma estrat\u00e9gia de distribui\u00e7\u00e3o mais eficiente.<\/p>\n<h2>Carga tribut\u00e1ria e reclama\u00e7\u00f5es do setor<\/h2>\n<p>Um dos pontos mais discutidos pelos cervejeiros \u00e9 a press\u00e3o tribut\u00e1ria. Atualmente, a cerveja artesanal paga 8,9% de imposto interno, ao contr\u00e1rio do vinho, que est\u00e1 isento.<\/p>\n<p>A C\u00e2mara Argentina de Cervejeiros Artesanais (CCAA) promove reuni\u00f5es com autoridades para buscar uma redu\u00e7\u00e3o fiscal que permita maior competitividade, formaliza\u00e7\u00e3o do consumo e reativa\u00e7\u00e3o da gastronomia.<\/p>\n<p>Bustillo destaca que a cerveja artesanal representa apenas 3% do mercado total, mas tem um impacto significativo no emprego e no com\u00e9rcio local.<\/p>\n<p>Uma redu\u00e7\u00e3o nos impostos poderia dinamizar ainda mais o setor, que j\u00e1 mostra sinais de resili\u00eancia apesar do contexto.<\/p>\n<div id=\"thebe-3740699591\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-9395258998211551\" \ndata-ad-slot=\"1179889612\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<h2>O consumidor muda mas n\u00e3o abandona<\/h2>\n<p>Apesar das dificuldades, a cultura cervejeira artesanal mant\u00e9m uma base fiel de consumidores. Essa comunidade valoriza a diversidade de estilos, as experi\u00eancias sensoriais e os harmoniza\u00e7\u00f5es, e est\u00e1 disposta a explorar novos sabores, desde que o pre\u00e7o acompanhe.<\/p>\n<p>Para muitos, a cerveja artesanal \u00e9 mais que uma bebida; \u00e9 uma experi\u00eancia cultural e social. Enquanto o setor se adapta, as cervejas loiras de perfil cl\u00e1ssico se consolidam como a ponta de lan\u00e7a de uma nova etapa.<\/p>\n<p>Menos estrid\u00eancia, mais equil\u00edbrio entre sabor e pre\u00e7o com uma oferta voltada ao p\u00fablico geral parecem ser as chaves para superar este momento de ajuste.<\/p>\n<h2>Recomendamos<\/h2><div id=\"thebe-4059187526\" class=\"thebe-adsterra-300-x-250 thebe-entity-placement\" style=\"margin-top: 15px;margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-9395258998211551\" \ndata-ad-slot=\"1930811761\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<ul>\n<li><a href=\"https:\/\/www.thebeertimes.com\/ketchup-de-cerveza-black-ipa-receta-y-paso-a-paso\/\" target=\"_blank\" rel=\"noopener\">Como fazer ketchup de cerveja Black IPA?: Receita e passo a passo<\/a><\/li>\n<li><a href=\"https:\/\/www.thebeertimes.com\/tilray-apuesta-por-la-cerveza-artesanal-para-sobrevivir-a-la-crisis-del-cannabis\/\" target=\"_blank\" rel=\"noopener\">Tilray aposta na cerveja artesanal para sobreviver \u00e0 crise da cannabis<\/a><\/li>\n<\/ul>\n<div style=\"all: initial !important;\"><\/div>\n<div id=\"thebe-3754347480\" class=\"thebe-adskeeper-fin-articulo thebe-entity-placement\" style=\"margin-top: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><div data-type=\"_mgwidget\" data-widget-id=\"1705281\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>O setor de cerveja artesanal na Argentina est\u00e1 passando por uma fase de transforma\u00e7\u00e3o marcada por uma forte queda no consumo, mudan\u00e7as nas prefer\u00eancias do p\u00fablico e um contexto econ\u00f4mico desafiador.<\/p>\n","protected":false},"author":1,"featured_media":40140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","footnotes":""},"categories":[21273],"tags":[21477,21216,21482,21479],"class_list":["post-43249","post","type-post","status-publish","format-standard","has-post-thumbnail","category-atualidade","tag-argentina-pt-br","tag-atualidade","tag-cerveja-artesanal","tag-mercados-pt-br"],"_links":{"self":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/posts\/43249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/comments?post=43249"}],"version-history":[{"count":0,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/posts\/43249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/media\/40140"}],"wp:attachment":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/media?parent=43249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/categories?post=43249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/tags?post=43249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}