{"id":47709,"date":"2022-09-15T07:34:09","date_gmt":"2022-09-15T11:34:09","guid":{"rendered":"https:\/\/www.thebeertimes.com\/?p=47709"},"modified":"2026-07-06T10:29:22","modified_gmt":"2026-07-06T14:29:22","slug":"razoes-por-quais-tiktok-pode-ser-aliado-cervejaria","status":"publish","type":"post","link":"https:\/\/www.thebeertimes.com\/pt-br\/razoes-por-quais-tiktok-pode-ser-aliado-cervejaria\/","title":{"rendered":"5 raz\u00f5es pelas quais o TikTok pode se tornar o novo melhor aliado da sua cervejaria"},"content":{"rendered":"<div id=\"thebe-3662981932\" class=\"thebe-antes-del-contenido-3-2 thebe-entity-placement\">\n            <div \n                class=\"elfsight-widget-popup elfsight-widget\" \n                data-elfsight-popup-options=\"%7B%22blocks%22%3A%5B%7B%22id%22%3A%22babc7e96-e195-4da3-a8c5-7072d42f2f5c%22%2C%22type%22%3A%22image%22%2C%22imageFile%22%3A%7B%22type%22%3A%22uploaded%22%2C%22data%22%3A%7B%22name%22%3A%2261fKvUY%2BdpL._SL1500_%22%2C%22url%22%3A%22https%3A%5C%2F%5C%2Fwww.thebeertimes.com%5C%2Fwp-content%5C%2Fuploads%5C%2F2026%5C%2F02%5C%2F61fKvUYdpL._SL1500_.jpg%22%2C%22size%22%3A53499%2C%22type%22%3A%22image%22%2C%22extension%22%3A%22jpeg%22%2C%22width%22%3A940%2C%22height%22%3A1500%2C%22ext%22%3A%22jpeg%22%7D%7D%2C%22imageScale%22%3A60%7D%2C%7B%22id%22%3A%226689e0da-ab1d-42a0-ac83-457ff13f91dd%22%2C%22type%22%3A%22button%22%2C%22buttonText%22%3A%22Comprar%20na%20AMAZON%22%2C%22buttonAction%22%3A%22redirect%22%2C%22buttonStyle%22%3A%22filled%22%2C%22buttonShape%22%3A%22rectangle%22%2C%22buttonColor%22%3A%22rgb%28255%2C%2038%2C%2067%29%22%2C%22buttonFontSize%22%3A16%2C%22label%22%3A%22Button%22%2C%22buttonUrl%22%3A%22https%3A%5C%2F%5C%2Fwww.amazon.com%5C%2Fdp%5C%2FB0GDGJJWD2%22%7D%5D%2C%22layout%22%3A%22modal%22%2C%22width%22%3A500%2C%22popupBlocksAlignment%22%3A%22center%22%2C%22popupShape%22%3A%22rounded%22%2C%22popupBackgroundColor%22%3A%22rgb%28255%2C%20255%2C%20255%29%22%2C%22popupBackgroundImage%22%3Anull%2C%22popupBackgroundImageOverlayColor%22%3A%22%22%2C%22overlayVisible%22%3Atrue%2C%22overlayClose%22%3Atrue%2C%22overlayBackgroundColor%22%3A%22rgba%2817%2C%2017%2C%2017%2C%200.7%29%22%2C%22overlayBackgroundImage%22%3Anull%2C%22overlayBackgroundImageOverlayColor%22%3A%22%22%2C%22closeButtonVisible%22%3Atrue%2C%22closeButtonColor%22%3A%22rgba%2817%2C%2017%2C%2017%2C%200.7%29%22%2C%22triggerPageLoadEnabled%22%3Afalse%2C%22triggerTimeOnPageEnabled%22%3Afalse%2C%22triggerTimeOnPageDuration%22%3A30%2C%22triggerScrollEnabled%22%3Atrue%2C%22triggerScrollPosition%22%3A25%2C%22triggerScrollToElementEnabled%22%3Afalse%2C%22triggerScrollToElementId%22%3Anull%2C%22triggerClickEnabled%22%3Afalse%2C%22triggerClickElementId%22%3Anull%2C%22triggerExitIntentEnabled%22%3Afalse%2C%22displayFrequency%22%3A%22everytime%22%2C%22displayPages%22%3A%22allPages%22%2C%22displayExcludedPages%22%3A%5B%5D%2C%22displaySpecificPages%22%3A%5B%5D%2C%22displayDevices%22%3A%5B%22desktop%22%2C%22tablet%22%2C%22mobile%22%5D%2C%22widgetId%22%3A%225%22%7D\" \n                data-elfsight-popup-version=\"1.0.0\"\n                data-elfsight-widget-id=\"elfsight-popup-5\">\n            <\/div>\n            <\/div><div id=\"thebe-3419775936\" class=\"thebe-fuente-preferida-2 thebe-entity-placement\" style=\"margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/www.google.com\/preferences\/source?q=thebeertimes.com\" target=\"_blank\" aria-label=\"A\u00f1adir como fuente preferida en google\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1.jpg 638w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2026\/07\/Anadir-como-fuente-preferida-en-google-1-300x60.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" width=\"175\" height=\"127\"  style=\"display: inline-block;\" \/><\/a><\/div><p>\u00c9 ineg\u00e1vel que o TikTok \u00e9 uma das redes sociais do momento, desenvolvendo um crescimento exponencial desde 2020 at\u00e9 atingir 1.023 bilh\u00f5es de usu\u00e1rios ativos globais por m\u00eas em 2022.<\/p>\n<figure id=\"attachment_23564\" aria-describedby=\"caption-attachment-23564\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23564 size-full\" title=\"TikTok para cerveja e cervejarias\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2022\/09\/TikTok-para-cerveza-y-cervecerias.jpg\" alt=\"TikTok para cerveja e cervejarias\" width=\"600\" height=\"315\" srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2022\/09\/TikTok-para-cerveza-y-cervecerias.jpg 600w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2022\/09\/TikTok-para-cerveza-y-cervecerias-300x158.jpg 300w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2022\/09\/TikTok-para-cerveza-y-cervecerias-114x60.jpg 114w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-23564\" class=\"wp-caption-text\">TikTok para cerveja e cervejarias<\/figcaption><\/figure>\n<p>O TikTok foi criado pelo empres\u00e1rio chin\u00eas Zhang Yiming em 2016 e atualmente sua proje\u00e7\u00e3o de crescimento \u00e9 atingir 1,326 bilh\u00e3o de usu\u00e1rios em 2025.<\/p>\n<div id=\"thebe-724128972\" style=\"margin-bottom: 30px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-9395258998211551\" \ndata-ad-slot=\"8775458773\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n<h2>Tipos de usu\u00e1rios do TikTok<\/h2>\n<p>Embora em 2022 os pertencentes \u00e0 <a href=\"https:\/\/es.wikipedia.org\/wiki\/Generaci%C3%B3n_Z\" target=\"_blank\" rel=\"noopener\">Gera\u00e7\u00e3o Z<\/a> sejam os que mais fazem uso desta rede social, o uso do TikTok come\u00e7a a chegar pouco a pouco a outras gera\u00e7\u00f5es.<\/p>\n<p>Assim, 47% dos usu\u00e1rios t\u00eam entre 10 e 29 anos, 21,7% entre 30 e 39 anos e 31,3% t\u00eam mais de 40 anos.<\/p>\n<h2>5 dicas \u00fateis para usar o TikTok<\/h2>\n<p>O TikTok se posiciona como uma das redes sociais do futuro, por isso \u00e9 necess\u00e1rio que as empresas avaliem e valorizem este canal emergente de marketing e seus p\u00fablicos-alvo para que aprendam a utiliz\u00e1-lo.<\/p>\n<h3>1. Crie um perfil de marca atraente<\/h3>\n<p>\u00c9 importante manter a personalidade e car\u00e1ter da marca em todas as suas redes sociais e no caso do TikTok, deve considerar o dinamismo e tom descontra\u00eddo que caracterizam esta plataforma.<\/p>\n<h3>2. Aproveite o marketing em tempo real<\/h3>\n<p>O TikTok permite ter uma vis\u00e3o das tend\u00eancias de marketing em tempo real, j\u00e1 que praticamente diariamente aparecem novos conte\u00fados e correntes.<\/p>\n<p>Se forem identificadas essas novas tend\u00eancias e for avaliada a possibilidade de participar delas, tendo em mente a estrat\u00e9gia do seu neg\u00f3cio e os p\u00fablicos-alvo, as empresas t\u00eam uma grande oportunidade de aumentar sua taxa de intera\u00e7\u00e3o.<\/p>\n<h3>3. Crie experi\u00eancias e teste novos formatos<\/h3>\n<p>No TikTok, os usu\u00e1rios querem se divertir, se surpreender e explorar a criatividade. A ferramenta &#8220;Gamified Branded Effect&#8221;, que permite que anunciantes e usu\u00e1rios brinquem com express\u00f5es faciais, posturas ou movimentos corporais com o objetivo de integrar elementos da marca ao uso do aplicativo, por exemplo.<\/p>\n<p>Esse tipo de intera\u00e7\u00e3o costuma ser viral e representa uma grande oportunidade para alcan\u00e7ar muitas pessoas.<\/p><div id=\"thebe-4163782087\" class=\"thebe-libros-amazon thebe-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><div style=\"background-color: #ffffff; border: 1px solid #ccc; border-radius: 12px; padding: 16px; max-width: 320px; margin: 20px auto; text-align: center; font-family: helvetica, arial, sans-serif;\">\n<p><a href=\"https:\/\/amzn.to\/3LddZmQ\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-43340 aligncenter\" src=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-300x300.jpg\" alt=\"Gu\u00eda Pr\u00e1ctica Catar Cerveza Amazon\" width=\"200\" height=\"199\" srcset=\"https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-300x300.jpg 300w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-150x150.jpg 150w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza-370x370.jpg 370w, https:\/\/www.thebeertimes.com\/wp-content\/uploads\/2025\/05\/Catar-cerveza.jpg 500w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p style=\"color: #0000ff; font-weight: bold; margin: 8px 0; line-height: 1.2;\"><a href=\"https:\/\/amzn.to\/3LddZmQ\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-size: 11pt;\">Gu\u00eda pr\u00e1ctica para catar cerveza: C\u00f3mo apreciar correctamente todas las cervezas del mundo<\/span><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium fasc-ico-before dashicons-cart\" style=\"background-color: #ff9900; color: #000000;\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/amzn.to\/3LddZmQ\">Comprar en Amazon<\/a><\/p>\n<\/div>\n<\/div>\n<p>Sempre gravando com orienta\u00e7\u00e3o vertical do telefone, podemos incluir desde v\u00eddeos simples at\u00e9 anima\u00e7\u00f5es, passando por conte\u00fado org\u00e2nico at\u00e9 chegar a verdadeiras &#8220;hist\u00f3rias&#8221; contadas atrav\u00e9s do TikTok.<\/p>\n<p>O impacto desses v\u00eddeos tamb\u00e9m \u00e9 mensur\u00e1vel e \u00e9 importante fazer isso para conhecer vari\u00e1veis como tempo de visualiza\u00e7\u00e3o, reten\u00e7\u00e3o da audi\u00eancia conseguida ou aumento de assinantes e seguidores ap\u00f3s a visualiza\u00e7\u00e3o.<\/p>\n<h3>4. Publique nos melhores hor\u00e1rios<\/h3>\n<p>\u00c9 ineg\u00e1vel que todas as redes sociais t\u00eam hor\u00e1rios-chave com mais usu\u00e1rios conectados e horas com menos atividade.<\/p>\n<p>O ideal \u00e9 usar os momentos em que h\u00e1 mais pessoas usando o aplicativo para publicar nosso conte\u00fado.<\/p>\n<p>Por fim, embora essas faixas hor\u00e1rias variem de acordo com o pa\u00eds; em geral, as melhores s\u00e3o entre 07:00 AM e 06:00 PM.<\/p>\n<div id=\"thebe-2858448805\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-9395258998211551\" \ndata-ad-slot=\"1179889612\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<h3>5. Crie relacionamentos para suas campanhas<\/h3>\n<p>Criar alguns desses v\u00eddeos com pessoas relacionadas ao setor pode ser muito ben\u00e9fico, pois voc\u00ea usa o impulso do p\u00fablico delas.<\/p>\n<p>Uma vez publicados, \u00e9 muito \u00fatil divulgar tamb\u00e9m esses v\u00eddeos em seus pr\u00f3prios perfis de redes sociais, <a href=\"https:\/\/www.thebeertimes.com\/usar-las-redes-sociales-crecer-cerveceria\/\" target=\"_blank\" rel=\"noopener\">Instagram ou Facebook<\/a>, al\u00e9m do TikTok.<\/p>\n<p>O ideal \u00e9 que uma conta publique entre um e tr\u00eas v\u00eddeos por dia para envolver o p\u00fablico sem chegar a saturar.<\/p>\n<p>O objetivo fundamental deve ser criar um conte\u00fado original que permita \u00e0 sua empresa aumentar sua visibilidade e fidelizar seu p\u00fablico.<\/p>\n<h2>Recomendamos<\/h2><div id=\"thebe-3703061757\" class=\"thebe-adsterra-300-x-250 thebe-entity-placement\" style=\"margin-top: 15px;margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9395258998211551\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-9395258998211551\" \ndata-ad-slot=\"1930811761\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<ul>\n<li><a href=\"https:\/\/www.thebeertimes.com\/como-enfriar-hasta-24-cervezas-simultaneamente-te-presentamos-sl-eisblock\/\">Como resfriar at\u00e9 24 cervejas simultaneamente com SL Eisblock<\/a><\/li>\n<li><a href=\"https:\/\/www.thebeertimes.com\/bagazo-cervecero-como-alternativa-para-combatir-infeciones-bacterianas-en-salmones\/\">Borra de cervejaria como alternativa para combater infec\u00e7\u00f5es bacterianas em salm\u00f5es<\/a><\/li>\n<\/ul>\n<div id=\"thebe-3300435050\" class=\"thebe-adskeeper-fin-articulo thebe-entity-placement\" style=\"margin-top: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><div data-type=\"_mgwidget\" data-widget-id=\"1705281\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c9 ineg\u00e1vel que o TikTok \u00e9 uma das redes sociais do momento, desenvolvendo um crescimento exponencial desde 2020 at\u00e9 atingir 1.023 bilh\u00f5es de usu\u00e1rios ativos globais por m\u00eas em 2022. O TikTok foi criado pelo empres\u00e1rio chin\u00eas Zhang Yiming em 2016 e atualmente sua proje\u00e7\u00e3o de crescimento \u00e9 atingir 1,326 bilh\u00e3o de usu\u00e1rios em 2025.<\/p>\n","protected":false},"author":1,"featured_media":23564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","footnotes":""},"categories":[21145,21163],"tags":[22001,18123,21208,22000,20936],"class_list":["post-47709","post","type-post","status-publish","format-standard","has-post-thumbnail","category-opiniao","category-tecnologia-pt-br","tag-cervejaria-artesanal","tag-marketing-digital","tag-opiniao","tag-redes-sociais","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/posts\/47709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/comments?post=47709"}],"version-history":[{"count":2,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/posts\/47709\/revisions"}],"predecessor-version":[{"id":47711,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/posts\/47709\/revisions\/47711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/media\/23564"}],"wp:attachment":[{"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/media?parent=47709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/categories?post=47709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebeertimes.com\/pt-br\/wp-json\/wp\/v2\/tags?post=47709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}