The idea was born with the help of social media in 2011, with Ashley Routson and Ryan Ross as its main promoters, quickly spreading globally as one of the most important beer style celebrations.
Almost everyone agrees that the tradition of consuming green-tinted beer on St. Patrick’s Day is not an Irish tradition; however, very few know the true story of the origin of this custom, where and how it began.
This holiday, which began as a religious celebration, has evolved into a global event honoring Irish culture with parades, music, food, and of course, beer.