How to add The Beer Times as a preferred content source on Google

Q: Can I unfollow The Beer Times if I change my mind?

Yes. In the Following section of Google News, tap the three dots next to The Beer Times and select Unfollow. In Google Discover, use the three-dot menu on any article and select Show less from The Beer Times.

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Google determines which beer articles appear in your feed every day, and the content that reaches Discover and Google News depends on signals you rarely control. But now there is a feature that reverses this dynamic: Google’s preferred sources, which tell the system which media you want to see on a priority basis.

The Beer Times as a preferred content source on Google — The Beer Times

Setting them up takes less than a minute and affects both Google Discover (the content feed in Chrome on mobile) and the Google News app.

The difference from implicit signals (reading history, clicks, time on page) is that this instruction is explicit. The algorithm interprets it as a declared preference, not an inferred one.

What are Google’s preferred sources?

Google Discover and Google News use machine learning models that infer your interests from your browsing behavior. The problem is that these models tend to favor media with higher publication volume and greater domain authority, putting specialized publications at a disadvantage—those that produce less quantity but more depth on a specific topic.

Preferred sources are an explicit signal you enter manually. When you mark The Beer Times as a preferred source, you are telling the algorithm to prioritize this content regardless of what the system infers about your interests at that moment. It is one of the most direct controls users have over their Google news feed.

Add as preferred source HERE

How to add The Beer Times from Google Discover

Google Discover appears on the home screen of the Chrome mobile browser and in the Google app. When you see an article from The Beer Times in that feed, tap the three vertical dots (⋮) in the corner of the card and select “Follow The Beer Times” or “Show more content from The Beer Times.” Google immediately registers that preference and adjusts the publication’s weight in your personal feed.

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If you don’t see articles from The Beer Times in Discover yet, you can speed up the process by searching for “craft beer” or “beer history” on Google from your mobile device and clicking on one of our results. That interaction signals to the system that this type of content is relevant to you before you can directly mark the source.

How to block sources you don’t want to see

The same three-dot menu that allows you to follow a source also allows you to block it. If content from sites you find unhelpful appears in your feed, select “Don’t show content from this site” to permanently remove it.

This option only affects content that Discover and News proactively show, not Google search results.

Frequently Asked Questions (FAQ)

1. Do I have to pay or create a special account to follow The Beer Times on Google?

No. Google’s preferred sources feature is free and only requires an active Google account. If you already use Gmail, YouTube, or any other Google service, you have immediate access without any additional registration steps.

2. How long does it take for the effect to show in my Google feed?

Google usually updates the feed within a few hours after registering an explicit preference. Articles from The Beer Times start appearing more frequently in Discover and News within the same day. The signal strengthens with each article you read to completion.

3. Can I unfollow The Beer Times if I change my mind?

Yes. In the “Following” section of Google News, tap the three dots next to The Beer Times and select “Unfollow.” In Google Discover, use the three-dot menu on any article from the source and select “Show less from The Beer Times.”

4. Does the setting work on all my devices?

Yes. Preferred sources settings sync automatically across all devices where you use the same Google account, including mobile, tablet, and desktop. You don’t need to set it up separately on each device.