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It’s undeniable that TikTok is one of the social networks of the moment, developing exponential growth since 2020 until reaching 1.023 billion active global users per month in 2022.
TikTok was created by Chinese entrepreneur Zhang Yiming in 2016 and currently its growth forecast is to reach 1.326 billion users in 2025.
Types of TikTok Users
While in 2022 members of the Generation Z are those who make the most of this social network, TikTok usage begins to reach other generations little by little.
Thus, 47% of users are between 10 and 29 years old, 21.7% between 30 and 39 years old, and 31.3% are over 40 years old.
5 Useful Tips for Using TikTok
TikTok positions itself as one of the social networks of the future, so it’s necessary for companies to evaluate and value this emerging marketing channel and its target audiences so they learn to use it.
1. Create an Attractive Brand Profile
It’s important to maintain the personality and character of the brand across all its social networks, and in the case of TikTok, it should consider the dynamism and informal tone that characterize this platform.
2. Leverage Real-Time Marketing
TikTok allows you to have a vision of marketing trends in real time, as practically every day new content and movements appear.
If these new trends are identified and the possibility of participating in them is evaluated, taking into account your business strategy and target audiences, companies have a great opportunity to increase their interaction rate.
3. Create Experiences and Try New Formats
On TikTok, users want to have fun, be surprised, and explore creativity. The “Gamified Branded Effect” tool, which allows advertisers and users to play with facial expressions, postures, or body movements with the goal of integrating brand elements into app usage, for example.
These types of interactions are usually viral and represent a great opportunity to reach many people.
Always recording with a vertical orientation of the phone, we can include everything from simple videos to animations, passing through organic content to actual “stories” told through TikTok.
The impact of these videos is also measurable, and it’s important to do so to know variables such as viewing time, audience retention achieved, or the increase in subscribers and followers after viewing.
4. Post at the Best Times
It’s undeniable that all social networks have key hours with more users connected and hours with less activity.
The ideal is to use the moments when there are more people using the app to publish our content.
Finally, while these time frames vary depending on the country; generally the best are between 07:00 AM and 06:00 PM.
5. Build Relationships for Your Campaigns
Creating some of these videos with people related to the sector can be very beneficial, as you use the boost of their audience.
Once published, it’s very useful to also promote these videos on your own social media profiles, Instagram or Facebook, in addition to TikTok.
The ideal is for an account to publish between one and three videos per day to engage the audience without overwhelming them.
The fundamental goal should be to create original content that allows your company to increase its visibility and loyalize your audience.
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